The most common reason a restaurant doesn’t change booking system has nothing to do with the software.
We talk to a lot of restaurants. When one tells us they’re unhappy with their booking system, we’ve learned to ask a second question before anything else: when does your contract end?
Nine times out of ten, that’s the actual conversation. Not features. Not even price. The owner already knows they’re paying too much, or losing a slice of every cover to commission, or waiting three days for a reply to a support email. They’ve done the maths and they’ve reached the answer. What stops them is that leaving means paying two suppliers at once for the next seven months — and nobody enjoys explaining that to their accountant.
So we’ve decided to take that off the table.
We’ll wait out your contract, and we won’t charge you while we do
Tell us when your current contract ends, and NomNom is free until that date — up to twelve months.
Let’s be precise about what that does and doesn’t mean, because offers in this shape usually have something tucked inside them:
- We waive our own subscription. We are not paying your existing supplier, and we won’t pretend otherwise. You keep paying them whatever you already owe them. You simply don’t start paying us until the day you’d have been free anyway.
- It’s free, not discounted. Not half price, not a credit you have to earn back with a longer term at the other end.
- Twelve months is the cap. If you’ve somehow got three years left to run, we’ll cover the first twelve of them. We’d rather write that down here than surprise you with it later.
- We’ll confirm it in writing before you move a single booking across.
When the free period ends you go onto the same deal as everybody else: £29.99 a month per venue, everything included, no contract. Not an introductory rate that quietly doubles on the anniversary. There is one price, it’s printed on our homepage, and it’s the same number for a thirty-cover bistro and a two-hundred-cover pub.
Why we can afford to do this
Because of how we make money — and, more to the point, how we don’t.
We don’t run a diner marketplace, so there are no marketplace covers to bill you for. We don’t sell SMS, vouchers, deposits and reporting as separate modules that each add a line to your invoice. We don’t charge per user, so training a new supervisor doesn’t cost you anything and sharing one login never becomes the cheaper option.
What that leaves is a simple business: one flat subscription, per venue, and we keep it only for as long as we’re worth it. A restaurant that starts paying us in nine months’ time is still a restaurant that pays us. A restaurant that never switches because the timing was wrong is worth nothing to anybody — least of all to itself.
| Plenty of systems | NomNom | |
| Commission on covers | Often, on anything the platform decides it sent you | — None, ever |
| Published price | Frequently “contact us” | ✓ £29.99 a month, per venue |
| Minimum term | Commonly 12 months, auto-renewing | — None. Rolling monthly |
| SMS, vouchers, events, reports | Often priced one at a time | ✓ Included |
| Your data | Exportable, eventually, via support | ✓ Emailed to you daily |
If you want the detail rather than the summary, our side-by-side comparisons lay out how each of the main systems actually charges, including the ones that come out ahead of us on things we don’t do.
And while you’re waiting, a website
Here’s the second half of it, and the explanation is genuinely this mundane.
We pay for AI compute every month whether we use it or not. Whatever we don’t use doesn’t roll over — it expires at the end of the month and we’ve paid for it either way. So we’d rather point it at something useful than watch it evaporate.
If you’re moving your bookings to NomNom, we’ll build your venue a new website and charge you nothing for the build. Designed around your place, your photos and your menus — not a template with your logo dropped in the corner. Your booking wired straight into the page.
What it actually costs us is the time to direct the AI, check the result over properly, put right anything it got wrong, and then host it. That’s what the £15 a month afterwards pays for, along with your domain and any change you ask for later — new menu, new photos, new opening hours, as often as you like. No hourly rate and no change requests to price up.
Two honest footnotes. That’s a switcher price: our standard website service, which anyone can buy without a NomNom subscription at all, is £250 to build and £20 a month. And if you’re simply curious about what an AI-built site would look like for your venue, ask anyway — we’ll put a mock-up together for you to look at, free, whether or not you ever move your bookings.
The part we’re not going to pretend about
Changing booking system is still work. Somebody has to learn the new screens, your team needs a week or two before it stops feeling strange, and every place your “Book a table” link lives has to be repointed. We’re not going to tell you it’s effortless, because you’d find out we were wrong in week one.
What we can do is take the frightening parts off you. Your existing reservations, your future bookings and your guest records come across free of charge, so you’re not reopening a diary on a blank page or retyping a decade of regulars. You run both systems side by side for as long as you want. And you cut over on a quiet Tuesday morning, never on the run-up to a busy weekend.
We wrote a full guide to doing exactly that a while back — switching booking system without the stress — and it applies here without changes.
If the timing has been the only thing stopping you
Then the timing is no longer the thing stopping you.
Tell us what you’re on and roughly when your contract ends, and we’ll tell you exactly what your free period would be before you commit to anything. There’s a form on our switching page, a real person reads every one, and nobody will ring you unless you ask them to.
Or if you’d rather just have a look first, open NomNom Web in the browser you’re reading this in. No card, no call, no obligation.
£29.99 per venue per month. SMS credits are purchased separately. The free period runs until your current provider’s contract ends, to a maximum of twelve months, confirmed in writing before you move.