One tap and a glance — the card step, without the typing.
Think about the booking you almost had. A diner found your restaurant, picked a Friday, chose seven o'clock, settled on a table by the window. In their head, they're already there. Then the page asks for a card — sixteen digits, an expiry, a CVC, thumbed in one-handed on the bus — and something in them sighs. They put the phone in their pocket, meaning to finish it later. Later doesn't always come.
From now on, most of them won't have to go digging at all.
What's new, in a sentence
Apple Pay and Google Pay are now on your NomNom booking page — the public page your diners use to reserve a table from your own website. When they reach the Card Details step, a wallet button sits right at the top, above the usual card fields. One tap, a glance at their phone to confirm with Face ID or a fingerprint, and they're done. It's powered by Stripe's Payment Element, the same technology behind the card step — and it's already live on your booking page. There is nothing for you to switch on.
The Card Details step of a NomNom booking, with the wallet button sitting above the usual card fields.
The drop-off at the last step
That last step is where online bookings slip away. Not at the start, when someone's only browsing — right at the end, after you'd effectively already won them. Everything before it is easy and quick: tap a date, tap a time, tap a table. Then the rhythm breaks. Suddenly the diner has to go and find something — a physical card, out of a bag or a back pocket — and carefully copy the numbers across while trying not to fat-finger the CVC.
It's a small task, but it lands at the exact moment their attention is most likely to wander. Maybe the card's in another room, in yesterday's coat. Maybe there's a toddler on one hip. Maybe they just set the phone down, half-meaning to come back after dinner. It's a strange place to lose someone, because there was nothing wrong with the booking. There was just one bit of friction too many, at the worst possible moment.
A wallet takes that errand away. The card the diner would have gone hunting for is already sitting in their phone — the same checkout they tap through for their shopping, their coffee, their train tickets. So instead of a fiddly little chore standing between a diner and a confirmed table, there's a single tap and a reassuring buzz. Less to do at the final step means fewer people dropping out before they've finished.
How it feels for the diner
Simple, and that's the whole point. On an iPhone in Safari, they'll see Apple Pay. On an Android phone in Chrome, they'll see Google Pay. They only ever see the one their device supports — never both, never a choice to puzzle over. It simply offers the right thing, and they tap it.
And if someone would genuinely rather type their card in, nothing's been taken away. The normal card fields are still right there underneath, exactly where they've always been. The wallet is an easier door, not the only door.
Apple Pay on an iPhone, Google Pay on an Android — each diner sees the one their device supports, never both.
It works whichever way you use the card step
Your booking page might be doing one of two things — and the wallet covers both.
Some of you take a real deposit at the time of booking, to secure a table on a busy night. The wallet handles that in a tap, the same as any other payment: tap, confirm, done.
Most of you, though, take nothing at the point of booking. You use a £0 card on file: nothing is charged now, but the card is stored so you're covered if someone no-shows or cancels at the last minute. That quiet bit of protection is what keeps a Saturday night honest. The wallet works there too — the diner taps to confirm their card, nothing leaves their account, and it's safely held in case you need it. Whether there's money changing hands or not, it's the same effortless finish for them.
The same tap covers both a real deposit and a £0 card-on-file hold.
Nothing changes on your side
Here's what matters for you as the operator: however the diner pays — wallet or typed card — you still get exactly what you got before. The card brand and the last four digits are recorded against the booking, just as they always have been. Same record, same protection, same ability to charge a no-show if it comes to that.
And you don't need to do a thing. There's no setting to find, no box to tick, no new screen to learn. This lives entirely on your diners' booking journey — the public page where they reserve a table — not in your reservations diary or the staff app. Your side of NomNom looks and works exactly as it did yesterday. The improvement is already out there on your booking link, doing its bit, whether you'd noticed it or not.
Have a look for yourself
The nicest way to see it is to be your own diner for a minute. Open your restaurant's booking link on your phone — the actual one your diners use — and walk through as though you were reserving a table for Saturday. When you reach the card step, watch for the wallet button at the top. Give it a tap and feel how quick the ending is now.
It's a small thing — one tap where there used to be a small mountain of typing — but it's the sort of small thing that decides whether a wavering diner finishes or gives up. If anything looks off, or you just want to tell us how it's landing with your bookers, drop us a line. We always like hearing how it's going out there.