Following up with guests and collecting reviews

NomNom's follow-up email lands in a guest's inbox a little while after their visit, asks them to rate how it went, and steers happy diners toward a public review while capturing private feedback from anyone less than delighted. Here's how to set it up and use it.

In the app: Settings → Email Settings → the Follow-up tab (the toggle next to Confirmation at the top of the screen).

Turning it on and choosing when it sends

  • Under FOLLOW-UP EMAIL, switch on Send follow-up email.
  • Under TIMING, tap Send to choose the delay after the visit — from 1 hour after up to 1 week after. 24 hours after is the default, and a good starting point.

Making it sound like you

Under HEADER PARAGRAPH and FOOTER PARAGRAPH, add your own opening and sign-off wording — a personal welcome and a thank-you go a long way. Leave them blank to use the friendly defaults. Under PREVIEW, tap Show follow-up preview to see exactly what guests will receive before you switch it on.

Where happy guests leave a review

Under REVIEW LINKS, add your Google review link and, if you use it, your Tripadvisor link. These are where guests who rate you highly are invited to post a public review. You can leave the Google link blank to use the Google Place ID saved during your setup automatically.

This step matters: without a review link (or a saved Place ID), the follow-up still sends, but it collects private feedback only — there's nowhere to send your happy guests to review you publicly.

What your guest sees

The email asks "How was your visit?" and shows five stars the guest can tap right there. When they choose a rating, they land on a short review page:

  • 4 or 5 stars — they see "So glad you enjoyed it!" and buttons to Review on Google or Review on Tripadvisor.
  • Fewer than 4 stars — they see "Sorry we fell short" and a box to tell you privately what could have been better, which they send straight to the manager. (The public review option is still shown as well — we never hide it.)

The email only goes to guests who actually visited — never to cancellations or no-shows — and only once per booking.

Sending it by hand

You can also send the follow-up manually for a past booking. Open the booking, go to the Messages tab, tap Send Email, and choose Follow-up email. You'll be asked to confirm, then the "how was your visit?" request goes to the guest's email. This option appears only once the booking is in the past and hasn't already had one sent.

Before you switch it on

  • Make sure your sender email is set (top of the Email Settings screen) so guests recognise who the email is from.
  • Add a Google review link (or rely on your saved Place ID) if you want happy guests sent to a public review.